Singapore Code of Advertising Practice

The Singapore Code of Advertising Practice (SCAP) is the guiding principle of ASAS. This Code seeks to promote a high standard of ethics in advertising through industry self-regulation. The basic premise of the SCAP is that all advertisements should be legal, decent, honest and truthful. The SCAP was formulated against the background of national law, international law and practice, including the International Code of Advertising Practice published by the International Chamber of Commerce.

Click here to download the SCAP.

NOTE: The enhanced guidelines on the advertising of investments under Appendix J may be found here.