The Advertising Standards Authority of Singapore (ASAS), an advisory council under the Consumers Association of Singapore (CASE), has implemented enhanced guidelines to regulate advertisements on investments, including investments in overseas properties, and investment services.
The enhanced guidelines aim to minimise the scope for advertisers of investments and investment services to make claims that are speculative, misleading or which cannot be substantiated. The enhanced guidelines are contained under Appendix J of the Singapore Code of Advertising Practice (SCAP), which were developed in consultation with the Monetary Authority of Singapore (MAS) and the Council for Estate Agencies (CEA).
The enhanced guidelines took effect on 12 August 2015. Advertisers and media owners with contracts signed prior to the effective date will be given a three-month grace period until 11 November 2015 to fulfil the existing contractual requirements and adhere to the enhanced guidelines.
Click here to view the enhanced guidelines under Appendix J of SCAP.