Media Release - ASAS’s Feedback in 2016: Health Products & Services Advertisements Took the Top Spot While Anti-Mosquito Product Advertisements Emerged for the First Time

The Advertising Standards Authority of Singapore (ASAS), an advisory council to the Consumers Association of Singapore (CASE), received feedback on 284 occasions in 2016, which was more than it did in 2014 (273) and 2015 (272). For 2016, ASAS received fewer business-to-business feedback (15) than it did in 2015 (22).

 

Feedback on advertisements for health products and services has been on the rise, with misleading claims in such advertisements being of particular concern. ASAS also noticed an emergence of feedback on advertisements for mosquito traps and repellents (four cases), with questionable efficacy, in the wake of the dengue fever outbreak last year. 


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