Guidelines to set the standards on advertising and marketing communication that appear on interactive and social media have been issued by the Advertising Standards Authority of Singapore (ASAS), an advisory council to the Consumers Association of Singapore (CASE), on 29 August 2016.
The guidelines were developed in consultation with social media agencies, public agencies, multinational companies and members of the public. They are to be read with the rest of the Singapore Code of Advertising Practice (SCAP), to which they will be added. The guidelines took effect on 29 August 2016. Marketers and media owners will be given until 29 September 2016 to adhere to the guidelines, a grace period of one month.
Click here to view the guidelines for Interactive Marketing Communication & Social Media
Click here to view the guidance notes for Interactive Marketing Communication & Social Media