Read about the Singapore Code of Advertising Practice (SCAP) that advertisers must abide by.
To submit a complaint about an advertisement, please click here; to submit a query, please click here.
What should advertisers do when producing ad copy?
We help counsumers and industries understand ad regulation through training and discussions.
Food and beverage advertisements were most complained about industry to ASAS in 2022, with restaurants not far behind.
The Advertising Standards Authority of Singapore received 304 pieces of feedback in 2021, inclusive of advertising advice (4) and consumer-to-business complaints (277), businesses-to-business (17) and feedback from government agencies (6). This represents a drop in complaints from 2020 (428) but a return to the levels that ASAS saw pre-2020.
The Advertising Standards Authority of Singapore (ASAS) received a total of 428 instances of feedback in 2020. The 19% increase over the 359 received in 2019 was partly attributable to feedback on advertisements for COVID-19-related products and services.