Dialogues and Seminars

TL;DR: An ASAS Seminar on Social Media Marketing

ASAS conducted a Seminar on Social Media Marketing on 7 October 2016 (Friday) at the YMCA @ One Orchard. The speakers at the seminar covered topics such as the recently-introduced Guidelines for Interactive Marketing Communication and Social Media and the legal aspects of Social Media Marketing.

Training Workshop on Guidelines for Food Advertising to Children (August 2016)

ASAS held a training workshop on the food advertising guidelines on 25 August 2016 (Thursday) at the Singapore Manufacturing Federation (SMF). 43 participants from media owners, government agencies and the food industry attended the workshop.

Training Workshop on Guidelines for Food Advertising to Children (November 2015)

ASAS held a training workshop on the food advertising guidelines on 19 November 2015 (Thursday) at the Singapore Manufacturing Federation (SMF). 23 participants from media owners, government agencies and the food industry attended the workshop.

Training Workshop on Guidelines for Food Advertising to Children (September 2015)

ASAS held a training workshop on the food advertising guidelines on 10 September 2015 (Thursday) at the Singapore Manufacturing Federation (SMF). Around 25 participants attended the workshop.

Joint Seminar on the Advertising of Beauty & Wellness Products & Services (May 2015)

ASAS in conjunction with the Consumers Association of Singapore (CASE), the Cosmetic, Fragrance, and Toiletry Association of Singapore (CTFAS), the Singapore Manufacturing Federation (SMF), the Spa and Wellness Association Singapore (SWAS) held a joint seminar on the Advertising of Beauty & Wellness Products & Services on 7 May 2015 (Thursday). 65 participants from the beauty industry, small and medium enterprises, and the media owners were in attendance to learn and exchange views about the best practices in marketing their products and services.

Training Workshop on Guidelines for Food Advertising to Children (April 2015)

ASAS held a training workshop cum dialogue session on the food advertising guidelines on 23 April 2015 (Thursday) at the Singapore Manufacturing Federation (SMF). 30 participants attended the workshop, shared their experiences with working with the guidelines and gave their feedback.

Training Workshops on Guidelines for Food Advertising to Children (January 2015)

ASAS held a training workshop on the food advertising guidelines on 30 January 2015 (Friday) at the Singapore Manufacturing Federation (SMF). Around 25 participants turned up for the workshop.

Training Workshops on Guidelines for Food Advertising to Children (November 2014)

ASAS held the training on the food advertising guidelines on 25 November (Tuesday) and 26 November (Wednesday) 2014 at the Singapore Manufacturing Federation (SMF). 95 registered participants turned up for the workshops.

ASAS Seminar 2013

On 10 December 2013, ASAS, together with the Singapore Manufacturing Federation (SMF), held a seminar on food advertising to children and advertising on beauty products and services. 129 registered participants turned up for the seminar.

The speakers for the seminar were Associate Professor Tan Sze Wee, Chairman of ASAS and the Committee of Guidelines for Food Advertising to Children, Dr Derrick Heng, Group Director, Public Health Group, of the Ministry of Health and Co-Chairman of the Committee of Guidelines for Food Advertising to Children, and Mr Sunny Koh, Chairman, Health & Nutrition WG, SMF and member of the Committee.

Participants learned about responsible food advertising to children and obtained an insight into the proposed framework and guidelines for the advertising of food products and services.

In addition, participants were enlightened on the appropriate ways to advertise beauty services and/or products. A/Prof Tan was the speaker and he helped members of the beauty industry have a better understanding of the guidelines pertaining to the industry, which were based on the SCAP, the documentation required from companies to substantiate their claims, as well as other statutes, which had special relevance to advertising. He emphasised the need for the industry to adopt a self-regulatory approach.

Guidelines on advertising of financial investment seminars

ASAS and MAS held a joint dialogue with four companies doing such seminars on 22 April 2014. All of them agreed that irresponsible advertising should not be tolerated, and expressed interest in working with ASAS. ASAS and MAS will be arranging to meet up with more companies in the coming months to get more views before working out a proposed framework.