In line with the measures announced by the Ministerial Task Force on 14 May 2021, the ASAS Secretariat will be working off-site from 17 May to 13 June 2021. As such, the ASAS hotline will be unmanned. Feedback and queries will still be attended to in the meantime. Please write to us using:

• The online complaint form for your advertising feedback
• The advertising advice form for copy advice
• The query form for all other queries

The ASAS Secretariat thanks you for your understanding.

The ASAS invites you to our first-ever webinar, REAL INFLUENCE = ETHICAL INFLUENCE, on ethical social media marketing, supported by IPOS International, IRAS and QED Consulting.

The Advertising Standards Authority of Singapore (ASAS) received a total of 359 instances of feedback in 2019.

The ASAS would like to remind all businesses of their responsibility to support the advertising self-regulatory system during the COVID-19 pandemic. We provide six key points on ethical advertising that businesses should remember.

Following the merger of Mediacorp #okto with Mediacorp Channel 5, the children's programming hours on free-to-air television under the Interpretive Guidelines have been updated. 

ASAS received a total of 218 instances of feedback in 2018. It received the most feedback on beauty-related advertisements, followed by restaurant advertisements.

The Sale of Infant Foods Ethics Committee Singapore (SIFECS) Code Review Committee has introduced the fifth revision to the SIFECS Code, which includes the expansion of the scope from 0-6 months to 0-12 months, the expansion of sponsorship restrictions for healthcare institutions, the introduction of a penalty framework, and the expansion of the infant formula labelling in the Sale of Food Act.

Between May to June 2018, the Consumers Association of Singapore (CASE) received seven complaints* from consumers against Wowmall, an online business (operating overseas), regarding the purchase of a watch that was drastically different from what was advertised online. Separately, the Advertising Standards Authority of Singapore (ASAS) received four feedback on the same matter.

The ASAS will implement enhanced guidelines to regulate advertisements on investments, including investments in overseas properties, and investment services. The enhanced guidelines aim to minimise the scope for advertisers of investments and investment services to make claims that are speculative, misleading or which cannot be substantiated.

The ASAS has updated the media advisory of 20 Oct 2008, following observations and feedback from travel agencies and changes in the industry.