Meda Release - ASAS Issues Guidelines on Interactive Marketing Communication & Social Media

Guidelines to set the standards on advertising and marketing communication that appear on interactive and social media have been issued by the Advertising Standards Authority of Singapore (ASAS), an advisory council to the Consumers Association of Singapore (CASE).

The guidelines will:

  • Set the standards of ethical conduct that are to be adopted by all marketers;
  • Establish the levels of disclosure that are required of sponsored messages that appear on social media;
  • Prohibit false reviews and engagement; and
  • Dictate the clarity of the purchase process in e-commerce

The guidelines were developed in consultation with social media agencies, public agencies, multinational companies and members of the public. They are to be read with the rest of the Singapore Code of Advertising Practice (SCAP), to which they will be added.

The enhanced guidelines will take effect immediately. Marketers and media owners will be given until 29 September 2016 to adhere to the guidelines, a grace period of one month.

Click to view the full media release

Click to view Annex A - Guidelines for Interactive Marketing Communication & Social Media

Click to view Annex B - Guidance Notes for Interactive Marketing Communication & Social Media

Details of the seminar on Social Media Marketing may be found on our Outreach page. (Update: The seminar is fully booked)