The Advertising Standards Authority of Singapore (ASAS) received 379 pieces of advertisement feedback in 2025. Of these, seven concerned advertisements that involved the use of generative artificial intelligence (Gen AI) in 2025. This was more than double the number received in 2023 and 2024 combined (three). 

ASAS is calling on industry bodies to develop guidelines on the use of AI in advertisements, not to restrict the practice but to ensure that the resulting advertisements do not mislead consumers.

Read the full media release here.