News

ASAS Webinar: REAL INFLUENCE = ETHICAL INFLUENCE

The ASAS invites you to our first-ever webinar, REAL INFLUENCE = ETHICAL INFLUENCE, on ethical social media marketing, supported by IPOS International, IRAS and QED Consulting.

Media Release: High-profile ad complaints contribute to rise in 2019 feedback

The Advertising Standards Authority of Singapore (ASAS) received a total of 359 instances of feedback in 2019.

ASAS Statement on Advertising During COVID-19

The ASAS would like to remind all businesses of their responsibility to support the advertising self-regulatory system during the COVID-19 pandemic. We provide six key points on ethical advertising that businesses should remember.

Updates to Children's Free-to-Air Television Programming Hours

Following the merger of Mediacorp #okto with Mediacorp Channel 5, the children's programming hours on free-to-air television under the Interpretive Guidelines have been updated. 

Media Release: Misleading advertisements for beauty, restaurants most complained about in 2018

ASAS received a total of 218 instances of feedback in 2018. It received the most feedback on beauty-related advertisements, followed by restaurant advertisements.

Sale of Infant Foods Ethics Committee Singapore (SIFECS) Code of Ethics (5th Revision)

The Sale of Infant Foods Ethics Committee Singapore (SIFECS) Code Review Committee has introduced the fifth revision to the SIFECS Code, which includes the expansion of the scope from 0-6 months to 0-12 months, the expansion of sponsorship restrictions for healthcare institutions, the introduction of a penalty framework, and the expansion of the infant formula labelling in the Sale of Food Act.

Consumer Advisory: Wowmall - Consumers cautioned about misleading advertisements online

Between May to June 2018, the Consumers Association of Singapore (CASE) received seven complaints* from consumers against Wowmall, an online business (operating overseas), regarding the purchase of a watch that was drastically different from what was advertised online. Separately, the Advertising Standards Authority of Singapore (ASAS) received four feedback on the same matter.

Media Release - Updates to Appendix J (Investments)

The ASAS will implement enhanced guidelines to regulate advertisements on investments, including investments in overseas properties, and investment services. The enhanced guidelines aim to minimise the scope for advertisers of investments and investment services to make claims that are speculative, misleading or which cannot be substantiated.

Media Advisory on the Disclosure of Full Prices in Advertisements (Revised)

The ASAS has updated the media advisory of 20 Oct 2008, following observations and feedback from travel agencies and changes in the industry.